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A majestic looking brand was devleped to announce the opening of Forbidden City - a luxury building development in Dubai’s International City.
The grandeur and symbolisim of China’s Imperial City led the creative inspiration. This and the arabic passion for creating infinite and decorative patterns. Both purposely express the logic and order inherent in their vision of the universe.
An integrated multi-channel campaign promoting the mystery behind China’s ancient city invited investors to be a part of a new legend in the making resulting in £11 million in sales in the first week of launch.