Identity • Website • Literature
Advertising • Exhibition • Email
“Luck happens” was the starting point for the creation of this global betting brand. The solution had to represent luck and appeal across all cultural boundaries - no easy task.
There is no one universal symbol of luck that applies to everyone so the “talisman” device was developed as an international good luck symbol. It is not inherently lucky in itself, but its perfectly angled proportions, unique shape and soft edges are designed to make you feel lucky.
Having developed a strong graphic style, the digital communications for 188BET were always going to have great standout. From landing pages to perimeter boards in football stadiums, all digital communications were consistent and bold.